About

Built by someone
who gets it.

Independent agents work hard to build their book of business. Persist was built to make sure they keep it. We're on a mission to help agents protect their income by protecting their client relationships.

Our Mission

We built Persist because agents shouldn't lose income just because they got busy.

Life insurance agents pour their hearts into building client relationships — and then watch them erode because there wasn't a simple system to stay in touch. Persist is that system. Focused, simple, and built specifically for how agents actually work.

Our Values

What drives everything we build.

Retention First

We're not a sales tool. We're a keep-your-clients tool. Every feature we build starts with one question: does this help an agent retain a client?

Built for the Field

Mobile-first, because agents aren't sitting at a desk. Persist works where you work — in your car between appointments, on your phone between calls.

Radical Simplicity

If it takes more than 30 seconds to set up, we cut it. Every screen, every feature, every word in the app is reviewed through the lens of simplicity.

The Story

Where Persist came from.

The idea for Persist came from watching talented insurance agents struggle not with selling — but with staying in touch. Agents would spend months building a relationship, place a policy, and then gradually lose touch as life got busy.

Birthdays would go unacknowledged. Policy anniversaries would slip past. Renewals would come and go without a call. And quietly, policies would lapse. Not because the client wanted to leave — but because they felt forgotten.

We built Persist to close that gap. Not a complicated CRM with 50 features nobody uses. A focused, mobile-first retention tool that tells you exactly who to contact and why, every single week.

Because agents who stay in touch, keep their clients. And agents who keep their clients, protect their income.

Protect your book. Protect your income.

Join agents who are using Persist to never lose a client again.

Download Now — Get 30 Days Free